I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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The purpose of this site is to serve as a complete archive of I𐀠N's work. No part of this archive may be reproduced, stored, used, or distributed in any format without prior permission from I𐀠N and the associated project partners.

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SHATTERED EXPECTATIONS
JORDAN X FOOTLOCKER

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Year 2025 | Role Art Director, Graphic Designer
Collaborators Creative Tribe
Celebrating the Air Jordan 40 launch, the project amplified Jordan Brand's energy and evolution. The shoe, engineered for explosive performance, continues the brand's tradition of innovation. The visual identity combined bold, red typography with striking "dunk" photography to express power and precision. This look was applied across the activation wall, basketball arcade, sticker pack, and social media. To drive traffic and engagement at Foot Locker's offline store, the campaign featured an in-store basketball arcade shooting and vertical jump competition. Top participants won exclusive prizes, reinforcing the product's connection to dynamic movement.


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