I𐤠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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The purpose of this site is to serve as a complete archive of I𐤠N's work. No part of this archive may be reproduced, stored, used, or distributed in any format without prior permission from I𐤠N and the associated project partners.

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HOKA ORA PRIMO 🄳🄸🄶🄸🅃🄰🄻 🄲🄾🄽🅃🄴🄽🅃
Year 2025 | Role Art Director, Photographer
Collaborators Creative TribeThe concept for HOKA Ora Primo’s lookbook centers on the intersection of futuristic form, everyday comfort, and concrete street culture. Set against urban textures—brutalist walls, raw pavement, and industrial backdrops—the visuals highlight the shoe’s bold silhouette and insulated design. The imagery fuses close-up product details with styled, off-duty streetwear looks, capturing Ora Primo as more than just a recovery shoe, but a statement piece within the rhythm of modern city life. With an emphasis on warmth, ease, and quiet confidence, the lookbook reflects a product built for performance downtime with a street-ready edge.

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