I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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Foot Locker OGπŸ„²πŸ„°πŸ„ΌπŸ„ΏπŸ„°πŸ„ΈπŸ„ΆπŸ„½
Year 2025 | Role Art Director, Graphic Designer
Collaborators Creative Tribe, Rodagenic This campaign for Foot Locker was built around Ramadan, tapping into the brand’s legacy as the OG in the sneaker space. The concept, Open Greatness, framed Foot Locker as more than a retailer: a cultural connector helping people step into their highest potential. The key visual metaphor was β€œstarting from the sole,” symbolizing how style and purpose begin from the ground up. We blended premium sneaker shots with community-driven messaging, highlighting Stripers as both stylists and guides. I developed the campaign identity and storytelling tone, ensuring every visual felt rooted in empowerment, energy, and meaningful movement during the holy month.



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