Natha Satwa Nusantara's urgent need to support overloaded animal shelters in Indonesia inspires this innovative fundraising campaign, which centers on transforming discarded textiles into exclusive, one-of-a-kind pet accessories through a collaboration with upcycling experts Pable and fashion brand Buru Studio. The design strategy for this campaign will employ an experimental typography and editorial layout to create a visually striking and unique aesthetic that elevates these singular creations. This approach aims to capture the attention of Jakarta's pet lovers, driving engagement in a high-profile auction, both online and live, and highlighting the powerful intersection of sustainable fashion, creative reuse, and compassion for animals.

Collaborate with Pable, expert company in waste management service for various tipes of textiles, capapble of being reused in the form of renewable fabrics. And Buru Studio a fashion brand that focuses on upcycling. 

They produce exclusive, one-of-a-kind reused or 'reconstructed' vintage pieces for cats and dog. Thus, turning sustainability into a fashionable statement. We put this one-of-a-kind collection up for auction to attract the highest bidder from dog and cat lovers. Attracting great interest from pet lovers all around Jakarta to bid via IG, and also participating in live bidding at the venue.