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Year 2023 | Role Art Director & Graphic Designer
Collaborators Creative TribeΒ Designed the logo and visual identity for The Angler Hotel, inspired by recognizable ethnic elements rendered with a minimalist aesthetic and paired with a refined Serif font, to seamlessly reflect its vision. Deriving its name from the Indonesian word "pulas" meaning "sound sleep," The Angler Hotel is conceived as a boutique hospitality experience that prioritizes both restful slumber and an engaging, accessible stay. The hotel's design philosophy centers on creating an environment that fosters deep relaxation, ensuring guests achieve a truly restorative sleep. Simultaneously, the Angler Hotel aims to deliver a memorable and enjoyable experience by subtly blending refined Indonesian design elements into a contemporary minimalist setting.