I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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Year 2022 | Role Graphic DesignerΒ 
Collaborators Satu CollectiveHydria is a premium skincare brand inspired by ancient Greek water jars, symbolizing the nurturing of life, just as water sustains all living things. As it is said in the brand story that HYDRIA will give the audience the essential nutrients to enhance their real beauty, and it’s a jar of life (water). Drawing inspiration from Japanese aesthetics and philosophy, the brand identity incorporates elements of Godai, the five elements in Japanese culture, with a particular focus on Sui (water). This is reflected in the brand's visual language, which utilizes kanji characters, particularly the "Water's radical kanji, "水” (water kanji), incorporated into leg shapes, and employs a blackletter typeface for the logo type. These design elements, combined with a focus on simplicity and natural beauty, create a sophisticated and minimalist aesthetic that resonates with Hydria's commitment to providing high-quality skincare that nourishes and enhances natural radiance.

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