I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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PERMATA MEπŸ„²πŸ„°πŸ„ΌπŸ„ΏπŸ„°πŸ„ΈπŸ„ΆπŸ„½
Year 2021 | Role Graphic Designer
Collaborators Satu CollectiveArt direction and design for the Permata ME "Can't Stop Me" campaign crafts a visually arresting narrative that injects bold imagery and provokes audience tension by placing everyday scenarios in unexpected, almost surreal contexts, subtly highlighting the app's seamless integration into daily life. To resonate with Permata ME's dynamic, tech-savvy audience, we'll employ a vibrant color palette, juxtaposing striking, saturated hues against grounding neutrals. This color strategy reinforces the app's modern, forward-thinking image and mirrors the energy of users who embrace digital solutions to navigate their fast-paced lives. Permata ME's digital banking capabilities, from instant transfers to effortless bill payments, become the invisible force that enables these extraordinary moments, visually stimulating and creating a sense of dynamic, unstoppable momentum within the everyday.

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