I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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DISCOVERED BY MARLBOROπŸ„³πŸ„ΈπŸ„ΆπŸ„ΈπŸ…ƒπŸ„°πŸ„» πŸ„²πŸ„ΎπŸ„½πŸ…ƒπŸ„΄πŸ„½πŸ…ƒ

Year 2020 | Role Graphic DesignerΒ 
Collaborators Satu CollectiveThe "You Decide" campaign, driven by the core message of "progress," required a visual communication strategy that was both dynamic and inspiring. The design, characterized by clean lines and minimalist aesthetics, prioritized forward motion and a sense of limitless possibility. Subtle motion graphics, such as sweeping camera movements and fluid transitions, were used to visually represent the concept of progress and the continuous journey of self-improvement. This visual language, combined with a confident and empowering tone, aimed to inspire viewers to embrace their own path, break free from limitations, and strive for new levels of excellence, aligning with the Marlboro brand's image of ambition and self-determination.


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