I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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Year 2020 | Role Art Director & Graphic Designer
Collaborators F2 Creative StudioDesigned the logo and visual identity for FTTF, the brand's core aestheticβ€”an experimental blend of retro, futurism, and streetwearβ€”is distilled into a minimalist yet impactful typographic mark. The chosen font, while seemingly simple, is meticulously crafted to leverage negative space, subtly hinting at the unique details that define FTTF's fashion. This considered approach reflects the brand's conceptual design ethos, where unexpected elements and hidden intricacies contribute to the overall visual language. Subtle color palettes, grounded in earth colorways, complement the font's clean lines, ensuring a cohesive and recognizable identity that resonates with a fashion-forward audience and reinforces FTTF's commitment to pushing the boundaries of contemporary style through understated elegance.

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