I𐀠N is an art director, graphic designer, & photographer based in Jakarta, Indonesia.
He explores the space between ideas & aesthetics, using a diverse array of disciplines to craft his design practice.
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The purpose of this site is to serve as a complete archive of I𐀠N's work. No part of this archive may be reproduced, stored, used, or distributed in any format without prior permission from I𐀠N and the associated project partners.

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BORZOI BREWING CO.πŸ„±πŸ…πŸ„°πŸ„½πŸ„³ πŸ„ΈπŸ„³πŸ„΄πŸ„½πŸ…ƒπŸ„ΈπŸ…ƒπŸ…ˆ
Year 2020 | Role Graphic Designer
Collaborators Satu Collective
Borzoi Brewing Co.'s visual identity celebrates the raw, unfiltered essence of craft beer. We express each brew's unique character through distinct, hand-applied brushstrokes, directly translating the passion of the brewing process onto the packaging (similar to abstract expressionism). These high-contrast marks against unrefined materials underscore the beer's handcrafted quality. This rawness is elevated by gold accents, hinting at the artistry within each bottle. A clean, modern typography (simple, bold, and condensed) provides a sleek framework, allowing the expressive label to dominate. This design establishes a visual narrative where raw artistry meets contemporary precision, affirming Borzoi's masterful craft and understanding of beautiful imperfection.





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